Decade of action for road safety
South Africa has seen deaths increase faster than the vehicle population over the past 50 years, with some years as exceptions. The pedestrian category alone accounts for nearly 40% of road fatalities annually. The Think Pedestrian campaign is aimed at stabilising then reducing that statistics through generating robust awareness and education programmes to both drivers and pedestrians.
The Think Pedestrian campaign is expected to run for a decade, and hopes are high that it will curb the rising number of road deaths in South Africa, attributed to negligence on the side of motorists as well as pedestrians.
The initiative is driven globally by the UN. With the slogan Together we can save millions of lives it is aimed at mobilising all nations to unite in promoting road safety.
In South Africa, Think Pedestrian is endorsed by logistics company Eqstra and the Nelson Mandela Centre of Memory, in support of Nelson Mandela Day.
Central to its objectives is to stabilise and reduce road incidents by educating drivers and pedestrians about road safety.
The Think Pedestrian initiative will be piloted in the high-risk provinces of KwaZulu-Natal, Eastern Cape and Mpumalanga.