Think Pedestrian – and save lives
Written by Kgopi Mabotja
12 April 2012
A 10-year campaign driven by the UN and backed by local companies has been launched to change the behaviour of road users and end the rising number of road deaths in South Africa.
Each year dozens of people are killed on South Africa’s roads, mainly because of negligence both on the side of motorists and pedestrians themselves. A 10-year campaign called Think Pedestrian has been launched in a bid to end the slaughter.
The campaign is a global initiative driven by the United Nations. With the slogan, “Together we can save millions of lives”, it is aimed at mobilising all nations to unite in promoting road safety.
It is endorsed by Eqstra Fleet Management and Logistics and the Nelson Mandela Centre of Memory in support of Nelson Mandela Day.
Central to its objectives is to stabilise and reduce road carnage by educating both drivers and pedestrians about road safety.
A golf tournament will be launched soon to raise funds in order to sustain the campaign. It will be played annually until the 10-year period lapses