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The Department of Transport recognizes the global burden of road deaths that occur annually. One of the main focuses is pedestrian deaths. The key objectives for pedestrian safety will address the number and severity of pedestrian collisions occurring on national road networks of member states, -effective measures to address the causes of pedestrian fatalities and injuries, monitor, evaluate and review all pedestrian-involved collisions.

Eqstra Fleet Management and Logistics would like to align with The National Department of Transport in their quest to reducing pedestrian related road accidents. Through extensive research Eqstra Fleet Management and Logistics have identified a need for a campaign that creates awareness around pedestrian safety as nearly 40% of road fatalities are pedestrians. Due to having over 46 000 vehicles on South African roads, Eqstra Fleet Management and Logistics understands that it is their corporate duty to contribute to the reduction of the above mentioned statistics. Their Risk Solutions division offers products such as Accident Management with a Driver management programme designed to change driver behaviour. They also have a GPS Tracking Solution which actively caps speed, a tool  used to assist customers to reduce the number of accidents. It is against this backdrop that the Eqstra Fleet Management and Logistics division came to the conclusion of working with the Department of Transport in the road safety space.

The Department of Transport recognizes the global burden of road deaths that occur annually. One of the main focuses is pedestrian deaths. The key objectives for pedestrian safety will address the number and severity of pedestrian collisions occurring on national road networks of member states, -effective measures to address the causes of pedestrian fatalities and injuries, monitor, evaluate and review all pedestrian-involved collisions.

Road traffic injuries threaten to hinder achievements in economic and human development. It has been estimated that global losses due to road traffic injuries total $518 billion and cost Governments between 1 and 3 per cent of their gross national product. In some low- and middle-income countries, the loss is more than the total amount of development assistance they receive. Road traffic injuries place a heavy burden on a country’s economy as a result of their direct impact on health-care and rehabilitation services, as well as through indirect costs. The economic, social and health losses resulting from road traffic injuries are not inevitable. There is substantial evidence confirming that road traffic injuries can be prevented. Experience from around the world has identified that the creation of an adequately funded lead agency on road safety and an accurate assessment of a country’s road safety situation are important steps that need to be taken to effectively tackle road traffic injuries. The United Nations General Assembly has always advocated for the importance for Member States to pay particular attention to road traffic injury prevention. On 10 May 2010, the General Assembly adopted resolution A/RES/64/255 with which it proclaimed the period 2011–2020 as the Decade of Action for Road Safety, with a goal to stabilize and then reduce the forecast level of road traffic fatalities around the world by increasing activities conducted at the national, regional and global levels.

Mr Mandela experienced the loss of his great granddaughter Zenani who died tragically in a road accident during the South African opening of the 2010 FIFA World Cup. As a result THE ZENANI MANDELA ROAD SAFETY SCHOLARSHIP was established by the Department of Transport in partnership with FIA Foundation. The Zenani Mandela Scholarship for Road Safety demonstrates our readiness to act together towards assured victory. The scholarship will contribute to the UN Decade of Action and will also be a key part of Mandela Day. The scholarship will help South African youth with an interest in road safety to tackle this growing epidemic of death and injury on our roads. This initiative will have been included in the global Mandela Day celebrations since its establishment in 2011.

For more information please visit:

www.thinkpedestrian.co.za

Facebook: www.facebook.com/ThinkPedestrian
Twitter: @ThinkPedestrian
Or contact: Mthosago@eqstrafleet.co.za or 011 458 7555

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